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Welcome to Kelly Ford

Your Palm Bay, Rockledge & Satellite Beach New & Used Ford Car Dealership in Melbourne: Auto Financing, Parts & Service at Great Prices!

Kelly Ford has been locally owned and operated for 45 years, serving car owners in Melbourne, Palm Bay, Vero Beach, Palm City, Cocoa Beach and Orlando. We became a top tier Ford dealer in Brevard, Indian River, St. Lucie and Martin counties by helping you find the perfect new Ford or used car or truck,  offering great prices and providing outstanding service. 

Kelly Ford has a huge inventory of New Ford cars, trucks and SUVs on hand to make sure you get the best selection and the lowest car prices possible. Come choose from hundreds of New 2018 Ford Escape, Ford Fusion, Focus, Mustang, Ford F-150 and Explorer models on our lot. If you're looking for a specialty car, as a top-tier Ford dealer, we sell Roush, Saleen and Shelby Cobra models as well as commercial vehicles including Transit vans and Super Duty trucks. 

Our high new car volume allows us to sell at low prices, and it also gives us a constant supply of quality used cars. Our factory trained service technicians inspect every vehicle so you can buy with confidence. Our certified pre-owned cars meet exacting standards, allowing you to enjoy a quality Ford car for thousands less. 

At Kelly Ford, we're committed to giving you the best car buying experience possible. Our financing professionals will work with you. Even if your credit isn't stellar, we have financing options that will fit your situation and your needs. If you're in school or a military member, come see our special incentives that will help put you in a new or used car today. We'll show you the affordable car lease and car loan options that are the best fit for you. 

And of course, we offer all Ford factory sponsored lease, loan and purchase incentives. 

Once you drive your new car home, you'll find our care service and repair are second to none. Customers love the Kelly Ford service department for our speed, quality and dependability. Our technicians are Ford Certified, we use genuine Ford parts and we have the latest Ford-specific equipment to make sure your service is done right. We are the only area dealership with the equipment to work on the new aluminum-body F-150 trucks

Our knowledgeable of new car, used car and service experts have won us thousands of loyal customers. Kelly Ford is located on U.S. 1 between the Causeways in Melbourne at 776 Magnolia Avenue. Come see the Kelly Ford experience for yourself. Once you do, we're confident you'll buy your next car - and the next one after that - from Kelly Ford of Melbourne. 


  • Monday 9:00 AM - 8:00 PM
  • Tuesday 9:00 AM - 8:00 PM
  • Wednesday 9:00 AM - 8:00 PM
  • Thursday 9:00 AM - 8:00 PM
  • Friday 9:00 AM - 7:00 PM
  • Saturday 9:00 AM - 7:00 PM
  • Sunday 11:00 AM - 5:00 PM
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