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Welcome to Kelly Ford

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Welcome to Kelly Ford

Thank you for visiting the Kelly Ford website. We're happy you've chosen to explore the next step of your car shopping or ownership journey with us. Our experienced team is ready to meet and exceed your expectations and help you leave our dealership a satisfied customer - and it's been our goal for over four decades. We're proud to serve customers from all over the Space Coast from our Ford dealership in Melbourne, FL.

From here, visit our new Ford inventory or used inventory pages, learn more about our Ford certified service center and explore new Ford deals and lease offers available through our finance center.

Have questions? Contact a friendly Kelly Ford representative via our online form, by phone at (855) 438-1424, via live chat, or by text.

New Ford Inventory

If you're shopping for a new Ford car, truck, or SUV for sale near Melbourne, FL, shop the available selection at Kelly Ford. Find the latest model year with all the newest innovations from Ford in our new inventory. We're proud to provide you with a vast selection of top Ford models like the tough Ford F-150, versatile Explorer, dynamic Mustang, and many more.

New Ford Deals

Lock in a great monthly rate on your favorite new Ford truck, car, or SUV with one of the new Ford deals available at our dealership in Melbourne, FL.

Used Cars for Sale in Melbourne, FL

If you're in the market for a used car for sale in Melbourne, FL, then Kelly Ford is the dealership to work with. We're committed to bringing you top-notch, pre-owned Ford models and used cars from a variety of other manufacturers in our carefully selected used inventory. And if you don't find the exact model or trim you're looking for, our team will do the shopping around for you with our free, no obligation CarFinder tool.

Buying a used car from Kelly Ford is unique, in part, because of our risk-free used car program. With a three-day, 150-mile money back guarantee and a 30-day, 1,000-mile vehicle exchange, you can be sure that your used car from Kelly Ford is right for you after you drive off our lot.

Ford Service & Repair

Bring your vehicle to the mechanics at Kelly Ford for the services or repairs you need. The Ford factory-certified service technicians at our service center are trained to take care of maintenance in a jiffy, and they're equipped to diagnose and fix any issues you may be having with your favorite Ford. Schedule a service appointment to get started.

We use genuine OEM parts, so you can count on the same high standard of quality that you've grown accustomed to. You can also order certified Ford parts from our parts center.

In a hurry? Drive up to our Ford QuickLane® and we can help with many maintenance and service tasks without an appointment. 

Don't want to leave the comfort of your home and need automotive service near Melbourne, FL? Consider the Kelly Ford mobile service program.

Ford Service Coupons

Find ways to save on your next service visit to Kelly Ford with our available Ford service coupons.

Financing & Leasing

Securing the automotive loan or lease you need is easy when you work with the financial team at Kelly Ford. Our team of Ford loan and lease experts will help you find the right plan and competitive rate so you can drive home satisfied. Visit our finance center for more information, or start the pre-approval process with our online credit application.

Have a trade-in vehicle? Use the Kelley Blue Book® instant cash offer tool to see the cash or trade-in value of your car - based on Blue Book® values - that you can redeem at Kelly Ford.

Ford Lease Deals

If you love driving the latest Ford models and plan on upgrading to a new one every few years, then leasing may be the right choice for you. Browse through our available Ford lease deals on our most popular models to find the option that's right for you

Areas We Serve

As a family owned and operated Ford dealership serving the Space Coast for over 40 years, Kelly Ford in Melbourne, FL, is committed to your satisfaction. We provide sales and service to Palm Bay, Rockledge, Satellite Beach, and Cocoa, FL.

Do you need directions to our dealership? Visit our direction page or call a dealership representative at (855) 438-1424.

**While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. This site, and all information and materials appearing on it, are presented to the user “as is” without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Please verify any information in question with Kelly Ford. Kelly Price excludes tax, license, title, registration, $799 pre-delivery service charge, $125 electronic filing fee, and is in lieu of special finance offers. Not valid with any other offers, discounts, incentives, giveaways or previously purchased vehicles. Kelly Price may include the use of finance incentives which require financing through Ford Motor Credit. Not everyone will qualify for every incentive. Finance is subject to credit approval. Valid on in stock units only. See dealer for details.